Product Launch

Product Marketing Process

Business901 LeanMarketingAssessment

Product Launch

SPIDER Product Launch Template

See

Define the opportunity
Build Customer buy-in and input
Customer relationships & commitment
Build Customer persona

Plan

Bring a cohesive team together
Determine resources, capital & human
Supplemental products to offer
Determine team structure for Design/Selling Phase

Imagine

Limited or no competition
Product/Service that is easy to do with high payoffs
Provides for additional products or services

Design/Sell

Focus on customer productivity
Convenience of installation, adaptability and use
Minimize risk to customer
Facilities/Suppliers to use
Determine team structure for Execution Phase

Execute

Map workflow to develop processes and quality programs
Produce key performance indicators and targets
Hold operations and selling to same accountability
Institute an easy to understand acceptance criteria
A job is not done till customer is satisfied

Renew

Improve the process 1^st from the customer’s point of view
Address root causes of any problem
Strive for simplification in all areas
Bring supplemental products into play
Review: Would we be in this business today, and how?

SPIDER Product Launch Template allows participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their target market and integrate their product launch process. Learn more in an upcoming Webinar hosted by Business901.